NWF acquires New Breed UK

The NWF Group has acquired the ruminant nutrition consultancy New Breed UK, which will continue to operate under its existing management team as a stand-alone business within the NWF Agriculture division.

New Breed was established in 2005 by two former W&J Pye executives, Richard Rolfe and Mark Borthwick. It is based in Lancaster with a team of 10 consultants servicing farmers across the north of England and southern Scotland. The business provides nutritional advice and ration formulation for dairy, beef and sheep farmers and supplies around 45,000 tonnes of feed each year sourced through NWF and Dugdale Nutrition. It also distributes Micron-Biosystems‘ silage additives, Watson Seeds and Sinclair McGill (Limagrain UK) grass seeds and mineral balancers formulated against a customers’ forage analysis.

NWF Group has acquired 100% of New Breed’s share capital. The consultancy has been a strategic customer of NWF for ten years. New Breed’s directors say the change will strengthen its buying power for feed materials and farm-delivered finished feeds, allow further development of the product range and offer additional services to customers. It will also enable the recruitment of additional sales specialists.

NWF says it will manage New Breed using the successful management model it applied to SC Feeds, the Staffordshire feed manufacturer it bought in late 2013. New Breed will continue to operate as a separate business in its existing structure and format under the day-to-day control of Richard Rolfe and Mark Borthwick.

“We welcome NWF Group as our sole shareholder,” say the New Breed directors. “New Breed UK will continue to operate in the same way with the same team, ensuring we continue to offer the best technical diets and build on our reputation for value for money to benefit both new customers and those we have worked with for many years. We look forward to this exciting next chapter.”

For NWF, managing director Andrew Downie adds: “Their choice to sell their business to NWF is the result of a great trading relationship developed over a number of years and reflects their confidence in NWF to help their business develop. Our role in NWF will be to help support New Breed to continue to grow successfully as required.

“This addition to the NWF group of companies brings on board a very successful addition to our business, whilst also underlining the intent of our ambition to strategically invest for the long term to grow our business.”

• A trading update from the NWF Group reports that profitability recovered for NWF Feeds division in the second half of the current financial year. Feed production volumes remained robust despite falling milk prices in the UK and the commodity price volatility, which continues to put pressure on farm margins. Full year 2014/15 results are due in early August.