The Kleffmann Group, the international agricultural market research group based in Germany, has acquired a US business specialising in the animal health market.
Kleffman has bought MarketSense, headquartered in Des Moines, Iowa, for an undisclosed sum. It says the investment in its North American operations will help expand its global market research operations solutions through a focus on the animal health market.
“The market knowledge of Kleffmann Group, obtained by 25 years of experience through panel and ad-hoc research into the global agricultural market, combined with MarketSense’s extensive knowledge of animal health, is the next milestone in the development of the company and is the first step for further investments in North America,” says Kleffmann group chief executive Burkhard Kleffmann.
MarketSense was founded in 1997 by David Soorholtz to conduct proprietary market research alongside marketing and business development consultancy in agriculture, business-to-business and consumer goods and services.
Mr Soorholtz will become managing director of North American operations at the rebranded KG MarketSense, which will retain its current offices and team. “The new organisation brings expanded expertise and global reach,” notes Mr Soorholtz. “We are well suited to help clients gain the market knowledge needed to move their products, programs and companies forward in all areas of agriculture, including animal health, crop protection, seed and agricultural machinery.”
The Kleffman Group, established in 1990, is represented in the UK by the privately owned company Independent Business Resource (IBR-Ltd).