Nutreco rebrands global R&D centres

Dutch multinational feed manufacturer Nutreco is to rebrand its global animal nutrition research centres under a single brand - Trouw Nutrition R&D. It also intends to double its investment in R&D and innovation for animal and fish feeds in future years.

The company has five research centres. Three are in the Netherlands - the Ingredient Research Centre, the Ruminant Research Centre and the Swine Research Centre. The Poultry Research Centre is located in Spain, while Agresearch in Canada is one of the largest animal R&D facilities in North America focusing on dairy, swine and poultry.

As Trouw Nutrition is Nutreco’s global animal nutrition brand in more than 90 countries, the company says the renaming of the R&D centres will help in accelerating innovation in closer contact with customers, and help to bring technology to market faster.

The change does not affect Nutreco’s Skretting fish feed business, which will continue to operate under the Skretting Aquaculture Research Centre (ARC) brand, or its Food Research Centre in Spain.

“Our R&D strategy remains unchanged and our innovative strength is focused on three areas: Life Start, Health & Welfare and Feed Efficiency,” says Leo den Hartog, director Trouw Nutrition R&D. “We believe that technological advancements in animal nutrition must play a central role in improving the environmental footprint of the food industry as a whole and in feeding a growing world population.”

Posted on September 29, 2015 and filed under Company News, R&D, Feed.