Cogent Breeding, the Grosvenor Estates business supplying beef and dairy cattle genetics to the domestic market and over 40 countries worldwide, has consolidated recent acquisitions and agreements under a new corporate identity and logo.
“In the last six months, Cogent has extended its international capability through the acquisition of Canada’s Foundation Genetics (which will rebrand as Cogent Canada); expanded our UK product portfolio via an exclusive agreement with AI Total; and increased the scope of our Precision Services with Farm Wizard, which means that we can now manage animals for their whole lifetime – from pre-conception throughout their productive lives,” says chief executive Andrew Turner.
“We believe our new logo and corporate identity are a clearer expression of who we are and what we do in the global market. The colours and typeface chosen have a more contemporary feel and the marque based on the double helix clearly illustrates the central role that science and technology play in all that we do.
“We are committed to improving livestock genetics, reproduction and selection globally through greater resource efficiency and the application of science, best practice and precision technologies. Our business is all about bringing innovation to breeding. We will be talking more in 2016 about the activities and developments in our growth programme which underpin our ambition to become world leader in the improvement of beef and dairy genetics.”