Pinstone Communications, the Hereford-based agricultural PR agency has completed its first ten years as an independent company.
The company was founded in 2005 by managing director Catherine Linch, who was formerly with the Town & Country agency. Over the subsequent decade it has built a national client base of organisations spanning the livestock, arable and industry sectors, serviced by a 14-strong team of full-time staff and associates.
While Ms Linch concedes that agriculture is facing some tough times, she believes that agribusiness firms with foresight are investing in strategically founded communication campaigns in order to obtain a competitive edge.
“I like to think of PR as standing for ‘positive reputation’ and that’s something that campaigns with a sound strategy behind them can achieve,” she states. “Know the target audience, be clear on what a campaign is trying to achieve and select a range of routes to get a message out there.”
Measurement and evaluation is one of the biggest channels for the PR and marketing sector, she continues. “It’s fair enough that companies want to know their return on investment from a service, particularly in the current marketplace, and this is an area of key focus for us. It’s vital to be clear about the desired outcome from the start.
“Pinstone’s success is a credit to our team of professionals and their unrelenting enthusiasm and passion for what they do – I’m incredibly excited about the 10 years and beyond that are ahead of us as we continue to grow.”