Reed integrates F4F into new agri data division

Reed Business Information (RBI) has integrated its agricultural publishing portfolio into a new division, called Proagrica, together with its software interests including the recently acquired F4F Agriculture

Proagrica encompasses the Farmers Weekly family of titles and associated websites; the Boerderij farming title in the Netherlands; farm management software brands Farmplan and Gatekeeper; the Agility data and analytics operation, plus Adaptris, acquired in October last year, which is parent to the F4F and DBT businesses.

RBI and Adaptris have a longstanding working relationship and many complementary competencies, enabling the combined business to bring more value to customers through improving productivity and efficiency in day-to-day business, say executives. It also widens RBI’s European focus through Adaptris’ activities in Australia, Asia Pacific, South Africa and the US.

 “Since 2000, when Reed Business Information became a founder member of F4F Agriculture (then First4Farming), we have been building a trusted partnership with the Adaptris Group,” says David Wilson, RBI managing director. “Now, combining our technologies, know-how and industry knowledge, we will be able to serve the industry with an increasingly comprehensive range of solutions.”

Nick Evans, managing director of the Adaptris Group, adds: “The sheer pace and scale of change that we are all witnessing across the agriculture market right now presents huge opportunities to all stakeholders along the supply chain, and calls for new, groundbreaking solutions. This is exactly what Adaptris and RBI will achieve: delivering superior products and services that will make a difference to all our customers.

“We will stay true to our mission of enabling our customers to improve their business performance. With the backing of RBI, its global scale, immense pedigree and market leading brands, we will take advantage of new opportunities faster than we could do alone. By joining forces and combining efforts to deliver innovative solutions for our customers, we commit to preserving what both businesses traditionally stand for: neutrality and credibility.”

RBI is part of the £5.97 billion RELX Group (formerly Reed Elsevier), a global provider of B2B information, data services, analytics tools and workflow solutions across multiple industrial sectors. It has 28,000 employees across 180 countries.