Three advisers for Geno

Dairy genetics company Geno, which specialises in cross breeding programmes for UK dairy herds, has added three new breeding advisers to its team. The new staff will promote Geno’s Norwegian Red, Fleckvieh and Normande sires to producers in their areas. 


Jordan Kenyon is the new Geno breeding adviser for Cheshire, Derbyshire, Staffordshire, Leicestershire and east Shropshire. Mr Kenyon is a graduate of Reaseheath College and worked as a herdsman apprentice while studying before moving to the Isle of Man, where he helped establish a new cross-bred herd.  

Emily Freeland is the new breeding adviser in Somerset, Dorset and Wiltshire. Ms Freeland took a two-year NDA course in Dorset and also trained as an AI technician, working in AI for five years. 

Mark Whalley will be based in Pembroke, South Wales. His career includes five years at the dairy unit at the National Agricultural Centre and four years as dairy farm manager at the Royal Veterinary College at Potter’s Bar, north London. He has worked in South Wales for the last 14 years as herd manager for high-output Holstein herds.   

Wes Bluhm, managing director at Geno, says: “Different sires suit different herds, but each will bring great benefits in dairy productivity, especially in health, fertility and longevity, along with the added value beef calves. Our advisers will look at individual systems, the particular milk buyer requirements and the business’s ambitions to make sure they have the right programme in place.”

Posted on April 25, 2016 and filed under Livestock, People.