Carrs Billington Agriculture is the latest merchanting business to use bale wrapping products to raise awareness and funding for a chosen charity. It is working with the national children’s charity WellChild, and will donate at least £10,000 to support seriously ill children and their families.
As part of Carrs Billington’s support, it will distribute silage wrap and netwrap from the Zeus Packaging Group in WellChild purple. Farmers and contractors can then build eye-catching displays with the purple hay bales, and send photos of their creations to be posted on the WellChild and Carrs Billington Facebook pages. Carrs Billington has special packs to help customise the bales. The farmer or contractor who creates the best display will win two tickets to the WellChild Awards 2016 in London in October.
Zeus Packaging Group has given Carrs Billington exclusive UK distribution rights to its Purple Silagewrap and Purple Netwrap. The arrangement is part of Zeus’ global project to support children’s charities in Ireland, the UK, Spain, Portugal, New Zealand and Australia. It hopes that purple bales in fields around the world will represent the support it is giving to young people who are in need of help.
“We are delighted to have the purple products in our stores and we are proud to be supporting such a worthwhile cause and making a valuable contribution to WellChild,” says Carrs Billington managing director Rae Tomlinson. “I have no doubt that the creativity from farmers will result in some humorous displays in fields to amuse everyone and raise the profile of the charity amongst our communities.”
Colin Dyer, WellChild chief executive, adds: “The support of Carrs Billington and Zeus Packaging will help to raise money to help fund our work with seriously ill children and their families across the UK. We know Carrs Billington is a well-respected brand across the rural areas of the UK and we are thrilled they have chosen to support us. We are looking forward to seeing the amazing models that farmers manage to construct from purple silage bales in their fields.”
For more information about the competition and the partnership, visit the Carrs Billington website at www.carrs-billington.com.