Yara strengthens digital offering

Fertiliser manufacturer Yara International has strengthened its digital offering by acquiring a digital farm management system from a Bulgarian company.

Yara has acquired the Farm Management System business in Bulgaria and Romania from Varna-based MicroAccount, and intends to integrate it across Yara Crop Nutrition's global footprint. This will add to its existing R&D investment into precision farming tools and services that includes the tractor mounted Yara N-Sensor to help optimise the application of nitrogen fertilizers; its smartphone apps to identify nutrient status and deficiencies in crops; and the Megalab knowledge bank Megalab that can make crop nutrition recommendations from a leaf or soil sample.

"By combining Yara's extensive crop nutrition knowledge with a broad portfolio of digital farm management tools and services, we will have a unique platform from which to support our customers, far beyond the geographical area this business currently serves," says Yara's head of Crop Nutrition Terje Knutsen. “By expanding our digital tools and services portfolio, we can help the farmer increase productivity and improve crop quality further, while at the same time contributing to reduce the environmental impact of agriculture."

Posted on May 31, 2016 .